Is this the end of the CD? 💿
Credit: Universal, Lorde
On August 20th, Kiwi singer-songwriter Lorde, 24, will release her third studio album titled „Solar Power“, which marks the end of a 4 year wait for a new record.
Next to her self-imposed social media hiatus, something else will be different: „No CDs this time“ she proclaims. With the environmentally-friendly goal to not see physical copies of her album „end up in a landfill in 2 years“, she instead offers fans a „music box“, consisting of, among other contents, a booklet, a poster and a high-res digital download code.
„I wanted this music box product to be similar in size, shape and price to a CD, to live alongside it in a retail environment, but be something which stands apart“
Lorde being an influential voice in the music industry, having inspired artists such as Olivia Rodrigo or Billie Eilish, more artists might choose a similar approach in the future, which could accelerate the slow death the CD is already dying.
While Vinyl sales are climbing every year, CD sales have declined consistently since 2004. At peak times in the US, close to one billion CDs were sold yearly, compared to merely 31 million in 2020, according to Statista.
Although Vinyls and CDs are technically both physical products, consumers and artists might see the latter as less durable and therefore as a bigger impact on the environment. If a CD is really less durable, especially in comparison to a regularly played vinyl, can’t be said for sure. Current research estimates the useful life span of regularly used CDs to be up to 200 years.
Are you a fan of buying physical copies of music? If so, do you prefer Vinyl or CD? If you like this post, feel free to share it with your friends and check out VictoryofYouth on Instagram!